Principal Designer / Motion Graphics (Freelance)

Plastic 2 Green | May - October 2024

In a mission to combat plastic pollution at Plastic 2 Green Inc., visuals were created to distill complex chemical processes into digestible graphics and dynamic motion videos. This synergy of art and science empowers stakeholders to grasp the transformative power of "Emerald" ammonia and graphene grade carbon black production. With a steadfast commitment, our team contributes to a greener planet through clear, impactful messaging.
• Motion graphics and sound designer for 2 min educational video of the chemical process.
• Created a matching Keynote presentation to the 2min video.

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Product Designer (Freelance)

GetZeals | December 2023 - May 2024

GetZeals is a platform that helps restaurants host successful fundraisers. It seamlessly connects restaurants with local schools and organizations, driving increased sales in restaurants while at the same time supporting local community causes.
• Produced end-to-end flow for First Experience in the native app, desktop and web mobile.

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Product Designer II (contract/remote)

One Medical (Member Security & Services) | April - Aug 2022

One Medical is a primary care platform challenging the industry status quo by making quality care more affordable, accessible and enjoyable.
• Created best in class, meaningful member experiences for our patients in person, over the phone, and through messaging.
• Designed guides for our members as they navigate a complex healthcare system including but not limited to needs tied to insurance, billing inquiries, and appointment management.
• Maintaining the look and feel of both patient and employee facing spaces.
• Identifying and making visible metrics for tracking experience.

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UX Lead (contract/remote)

Pathway Labs | February - July 2022

Pathway Labs mission is to change the current stream of online and specialty trade education.

• Designed engaging web applications for student and admins of the trade school space.

• Remote and onsite collaboration with teams to understand requirements, identify core problems to be solved, and translate this understanding into compelling, elegant, and easy to use consumer experiences.

• End to end experience of a student's lifecycle and post-grad success tracker.

• Scholastic and financial applications.

• Data visualizations and reports.

• User journeys visual footpath.

• Audits for QA.

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Sr.UX Designer (contract/remote)

ExpediaGroup (CPCE-XD) | Jun - Dec 2021

ExpediaGroup strives to make a difference as one of the most loved brands in the world and excel in the dynamic travel industry.
• Lead UX in crafting engaging and effective product solutions to customer problems on both website and native apps.
• Demonstrated solid understanding of common visual and interaction design principles and practice, and create appropriate sketches, wireframes, flows, design comps, and prototypes with guidance.
• Partnering with product managers, engineers and researchers to oversee people's experience of a product from conception through launch.

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UX Lead (contract/remote)

GreenSpark | May - Nov 2021

Leader of GreenSpark's new, modern, and easy-to-use workflow software designed specifically for scrap yards. Building an end-to-end suite of features for optimizing scale operators and payouts for materials.
• Make strategic, data-based decisions with the product owner and stakeholders.
• Design enterprise quality components, foundational utilities, and highly functional proofs-of-concept.
• Leverage and contribute to design systems that optimize for flexibility, re-use, usability, performance, brand distinction, and visual appeal.

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UX Lead (contract/remote)

Go Ship | April - May 2021

GoShip.com is a one-stop shop for logistics shipping needs.  

• Design improvements for GoShip's booking flow and results page.  

• Desktop & responsive design aiming to improve high conversion rates and account registration.  

• Visual Design, Style guide & design systems were also part of the delivery.

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Product Design Lead (contract/remote)

AQAD | September - January 2021

• Redesigned the booking process for House of Aia (client) for a seamless flow from their current site.

• Synthesized high-level business requirements into usable and elegant design solutions for the desktop space as well as mobile.

• Built detailed wireframes for simple consumer web and mobile applications quickly in Figma.

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Product Design (contract/remote)

CLIPr | May - September 2020

• Collect and assimilate customer data to guide machine learning and development.

• Align with customer and business objectives.

• Define strategy and recommend user-centric decision making.

• Designed purchase flow for subscription and additional services.

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Visual Design | Wall Mural (contract/remote)

Instacart | December 2019 - August 2020

A mural project displaying all the interworkings of the engineering team and inspiration wall.     

• Display complex hierarchy of team structure, inspire growth and prepare files for large-scale printing on 18ft x 8ft wall.     

• Methods include, sketching, rendering files in Illustrator, Photoshop and Indesign.

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UX Lead | Creative Direction - Product (contract/remote)

Questel | October 2019 - April 2020 

Contract assignment creating a new tool that will give a competitive advantage in the patent industry. This tool is providing a single place to obtain all patent services.     

• Streamlining complex data sources and workflows into dashboards that provide valuable insights into the intellectual property process and project management.

• Manage UX projects and create UX statement of work (SOW).  

• Designed purchase flow for subscription and additional products and services. 

• Collaborate with product owner and stakeholders to implement portal requirements.     

• Deliverables included visual design, style guide and component library.

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Design Lead | Creative Direction - Product (contract)

Roofstock | September - Dec 2018

Contract assignment with The Six.co (Strategic & Business Design Consultants) as in-house design agency for Roofstock. 

• Led UX design for new B2C channel and achieved an increased of 126% in the number of investors on the Roofstock Marketplace in 2018.     

• Market Segment Acquisition: Captured new audience segment (SFR investment properties) by developing UX strategy and correlating content for Roofstock.

• Evolved and maintained Roofstock’s brand and user experience.     

• Leveraged research data, design principles and objective information to support design decisions. 

• Designed purchase flow for subscription and additional products and services. 

• Actively involved in defining product strategy and thinking in terms of design systems.   

• Developed UX strategies in collaboration with product managers and design peers.

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UX|Lead Visual Designer - Product

PagerDuty | ​August 2016 - March 2018

Accepted full-time position within the Product Team after successful contract assignment. Implemented user-centered design of $1.8 billion Digital Operations Management site, contributing to the following results:

• 2017 Gold Winner - Stevie Awards | New Product or Service of the Year - Software/IT Service Solutions.

• Multimillion-Dollar Sales Growth: Credited with driving sales growth of $3.5M following Operation Command Console launch.

• Alert Notification Improvement: Reduced redundant notifications by 18% after implementing site improvements to functionality, design and navigation based on results of user research. 

• Leader of the visual language for a new centerpiece for the company's web and mobile experience. 

• Redefined the product's experience. 

• Produced high-quality mock-ups and final assets in various formats as needed by the UX and development team. 

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UX|UI Designer - Mobile (contract)

SmartEar | ​May - August 2016

• Led design explorations, evolutions and pixel-perfect delivery of wearable mobile products for Android.

• Involved in every phase of a project including creative direction, styleframes, storyboards, and animation.

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UX|UI Designer - Mobile (contract)

U-Me | May - August 2016

• Designed native mobile app for iOS aimed at college students.

• Translated conceptual ideas into design solutions, while supporting visual design development.

• Created wireframes, mockups, prototypes, and other deliverables according to device resolution.

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Principal Designer - Mobile (contract)

Nightingale | ​April 2016 - June 2016

• Lead user experience/interface designer of the IoT product.

• First Experience, animation, UI design, and interaction prototyping. 

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Visual Lead / User Experience

Autodesk | ​March 2007 - June 2015

• Led UX and UI for Autodesk Account’s new launch in a fast-paced agile environment. Additional role as UX lead for Autodesk App Store.     

• Increased Autodesk’s ARR(Annualized Recurring Revenue by  31% (constant currency basis) since the rollout of Autodesk  Account Cloud Subscription Service.     

• Subscription plans increased 252,000 - 3.12 million at the end of the third quarter.   

• Autodesk App Store Site and Mobile improvements led to 1 million downloads by second quarter of 2015.   

• Designed purchase flow for subscription and additional products and services. 

• Leader in design strategy and planning.     

• Collaborated with the product manager and developers through concepts, wireframing, user flows, prototyping, spec development, asset development and QA.

• Created a responsive framework to ensure a cohesive and fluid user experience across multiple platforms.   

• Developed and drove adoption of design and visual standards for web services.

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Art Director (contract)

SocialMoms | ​2009 - 2014

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• Creative ideation and design implementation of custom ads for multiple campaigns.

• Concept to completion of rich media ads and page designs within tight time restraints.  

• Collaborated with marketing to ensure brand consistency across signage, rich media ads and online presence.

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Art Director (contract)

GameCrush | ​2010 - 6 months

 

• Start-up game site in agile environment, site redesign concepts, art direction and designs.

• Collaborated with development team effectively delivering and executing business requirements at the highest level.

 

Principal Visual/UI Designer (contract)

Cisco | 2010 - ​6 months

 

• Created visual designs and storyboards of the customer end-to-end experience with support application.

• Production tasks included image processing and improving UI designs based on User Research findings.

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Principal Visual/UI Designer (contract)

EcoSynergy | 2008 - ​2009

 

• Determined the creative vision of their company by working closely with co-founders.

• Defined product scope and developed all product requirements by redesigning company website using current identity logo from concept to completion including IA, page flow and navigation.

 

Principal Visual/UI Designer (contract)

Alchemy Labs | 2008 - 3 months

 

• User Interface design, custom graphics, and icons.

• Developed prototypes of the user interface for a 3D software product.

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Principal Visual/UI Designer (contract)

Organic | 2008 - 1 month

 

• Created effective web banners of various sizes for Bank of America and trouble shooting data restrictions under tight deadlines.

 

Art Director (contract)

Liftopia | 2008 - 5 months

 

• Redesigned company website using current identity logo.

• Re-branded entire client website from concept to completion including UX, IA, page flow and navigation.

• Developed information architecture strategy and application interface design.

 

Art Director (contract)

MB Investments | 2003 - 2008

 

• Extensive branding and identity package for a San Francisco realty investment company.

• Art direction of press kit, letterhead, envelopes and business cards.

 

Motion Graphics/Animator (contract)

Carat Fusion | 2007 - 2008

 

• Animated 2 bumper series for Adidas campaign.

• Approximately 2 million viewers in Times Square, NY.

 

Sr. Visual Designer (contract)

Arup | 2006 - 4  months

 

• Prepared dynamic PowerPoint presentations for executives.

• Converted complex maps to simple, comprehensible graphics.

 

Sr. Visual Designer (contract)

First American Title | 2005 - 2006

 

• Redesigned web site and banners for new Latino site.

• Created banners that reported to be viewed 140,000 times in December and clicked on 3,300 for a click through rate of almost 2.5%.

 

Motion Graphics/Animator (contract)

Spark Alley | 2004 - 2006

 

• Provided dynamic concepts and animation series to be displayed in Palm, Inc. kiosks.

• Worked closely with lead designer for animation transitions, style and concepts for Palm, Inc. Air Canada airport signage.

• Redesigned Power Point presentation for executives at Palm, Inc. trade show in Spain.

 

Motion Graphics/Animator (contract)

UPN 44 Network | 2005 - 2 months

 

• Prepared winning storyboard and concepts for animation that aired December 2004.

• Successfully executed a four second network spot in collaboration with team members.

 

Patent Illustrator

Beyer & Weaver, LLC | 1999 - 2002

 

• Illustrated technical drawings, electrical schematics, flow charts, and process charts for patent application.

• Delivered utility, design, and trademark drawings for the United States Patent Office.

• Created drawings for hearings, exhibits for jury presentation and for litigation proceedings.